Walmart+ has dramatically increased its ad spending when compared to the same period in 2022.
According to Insider Intelligence, Walmart+ increased its advertising budget by 87% from January through September, compared to the same time frame last year.
Instacart had a 69% year-over-year bump in ad spending, while rival Amazon Fresh came in with just a 3% increase. DoorDash and Thrive Market had their ad budgets over the nine-month segment go up 32% and 12%, respectively. Meanwhile, Uber Eats decreased its spending by 32%.
Walmart+, Instacart, and DoorDash combined to spend $458 million in advertising January through September, representing 79% of the total ad spend from grocery delivery services, according to advertising intelligence platform MediaRadar.
Insider Intelligence is predicting total U.S. digital ad spend will increase 13.6% in 2024 to almost $307 billion and that display advertising will make up a little more than half of total digital advertising at 56.2%.
