Jet.com partners with New York’s Fulton Fish Market

Jet.com’s new City Grocery experience now features a New York landmark: The Fulton Fish Market.

Walmart subsidiary Jet said Wednesday that it has begun offering customers fresh seafood through the famous Manhattan venue for daily purchase. Under the partnership, Jet shoppers can order sustainably sourced seafood such as fresh bronzini, wild Chilean sea bass and wild yellowfin tuna and have it shipped to them the same day. The products are all fresh and never frozen, the companies noted.

Initially, 24 Fulton Fish items will be sold via Jet. Pricing ranges from $7.99 for a 14-oz. package of tilapia (two 7-oz. filets) to $42.99 for a 12-oz. package of wild lobster tails (two 6-oz. tails). SKUs include whole fish, fish filets, shellfish (lobster, shrimp, oysters, clams and scallops) and Fulton Fish’s Prime offerings.

“As we continue to grow the Jet City Grocery experience, with a focus on fresh products, The Fulton Fish Market is the best partner we could bring on to deliver high-quality, fresh seafood to our shoppers,” Simon Belsham, president of Hoboken, N.J.-based Jet, said in a statement. “Jet customers will now be able to order nearly 25 varieties of sustainably sourced seafood straight to their door and know that the product is being provided by a trusted source. It is yet another convenience Jet is bringing to our urban consumers in the New York City area.”

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Jet said seafood arrives at The Fulton Fish Market between 10 p.m. and 2 a.m. and then is delivered to the Jet Fulfillment Center in the New York City borough of the Bronx — a 10-minute drive away — at 8 a.m. Customers ordering on Jet before noon can schedule same-day delivery within a time window of 6 p.m. to 9 p.m.

The companies noted that Jet is currently the largest e-commerce platform to partner with FultonFishMarket.com and the only one to provide same-day delivery of the vendor’s seafood in New York City. FultonFishMarket.com is an online startup based out of the Fulton Fish Market in New York.

FultonFishMarket.com said another benefit of the service is the transparency it brings to fresh seafood, namely with mislabeled fish. By procuring only whole fish instead of filets, Fulton Fish Market can properly identify each species and origin, which in turn ensures that Jet customers receive the fish that they ordered.

"FultonFishMarket.com is excited to launch our partnership with Jet City Grocery,” said Mike Spindler, CEO of FultonFishMarket.com. “Both companies pride themselves in disrupting the traditional food delivery industry and have the shared goal of providing the highest quality and freshest product to end consumers efficiently.”

Jet launched the City Grocery offering in the fall. The service is designed to cater more closely to the lifestyles of city dwellers, offering a range of groceries, daily staples and other merchandise for same-day and next-day delivery. Parcel, the New York-based delivery company acquired by Walmart in October 2017, provides last-mile delivery for the City Grocery service.