Loblaw Gives Seafood Sustainability Update

BRAMPTON, Ontario — A year and a half from Loblaw Cos.’ 2013 deadline to entirely source sustainable seafood, the retailer offered an update on its progress.

Since 2010, Loblaw increased Marine Stewardship Council certified wild-caught seafood product offerings from 22 products to 72 by the end of 2011, and introduced MSC seafood to 12 Toronto stores, said Loblaw in a statement to the media.  The retailer has also brought its sustainable WiseSource Salmon to more stores — Ontario, Quebec and Atlantic Canada.

"The Marine Stewardship Council applauds Loblaw for the introduction of fresh MSC-certified seafood in stores," says Kerry Coughlin, MSC regional director, Americas, in a press release. "With 73 MSC certified wild-caught seafood products, Loblaw remains the largest seller of MSC-certified products in Canada."

Loblaw noted it has reached out to customers about sustainability through in-store marketing materials,  www.oceansfortomorrow.ca and social media, and has worked with vendors on seeking MSC certification for seafood products.

"For the balance of year, Loblaw remains focused on increasing engagement with consumers, suppliers and key industry stakeholders," said Paul Uys, vice president, sustainable seafood. "While we still have work ahead of us, we are confident that we have paved the road for success."