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Sprouts Farmers Market now has two locations in Bakersfield, California

Opening weekend was celebrated with free samples and contests

Bill Wilson, Senior editor at Supermarket News

March 6, 2024

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Sprouts Farmers Market has opened its second store in Bakersfield, Calif.

A “pop-up party” gave shoppers the opportunity to taste seasonal produce from the tasting bar and participate in a “guess the weight” contest of an oversized piece of produce.

The first 100 shoppers on Friday, March 1, and Saturday, March 2, received a free “Goodness it’s Free” reusable goodie bag filled with special products and samples.

Inside the store shoppers were able to taste new products while enjoying music and prize giveaways throughout the weekend.

There was also the chance to win a $500 Sprouts gift card through the website, and those who texted “BAKE” to 777-688 received 20% off their purchase during the grand opening festivities.

“This addition to our community provides access to fresh, healthy food options, and creates job opportunities for our residents,” said Bakersfield Mayor Karen Goh. “Sprouts Farmers Market serves as a testament to the progress of Bakersfield’s growth and attraction of high-quality businesses.”

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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