Brooskhire Grocery Selects SAP Suite to Understand Customers

NEW YORK -- Brookshire Grocery Co., Tyler, Texas, has selected the SAP for Retail solution suite to gain a deeper understanding of its customers' needs, German software giant SAP announced this week at the National Retail Federation's Annual Conference & Expo here. Brookshire, which already uses SAP's financial and human resources applications, will install SAP for Retail as a replacement for eight other systems. In particular, SAP for Retail will be used for merchandise and assortment planning, and data management for forecasting, replenishment and POS data. "We are confident that SAP will help us get closer to the customer, as we ensure that the right products are on the shelf with the right price that customers want," said Marvin Massey, Brookshire's chief executive officer, in a statement. -- Michael Garry