Now available: Allergen-Reducing cat foodNow available: Allergen-Reducing cat food

While cat ownership is on the rise, so are the number of people who are allergic to them. It is estimated that as many as one in five adults are allergic to cats, a ratio that may be a contributing factor to the 3.4 million cats that enter animal shelters each year.

And for the many that opt to have a cat in the home in spite of allergies of their own or loved ones, daily routines are dictated by more stringent cleaning needs to constantly address the cat hair and dander in an effort to minimize symptoms. Even with these rigorous measures, owners find themselves having to avoid the close contact with their companion animals.

Thankfully, there is a revolutionary food with the ability to change the way both current and potential cat owners living with allergies connect with cats. Purina ONE LiveClear, backed by more than 10 years of research, is shown to simply and safely reduce the major allergen in cat hair and dander by an average of 47 percent, starting with the third week of daily feeding.

“How?!” you may be wondering. Let’s chat science. While many people believe that cat hair is the allergen, it’s actually what’s on it, that causes most reactions. The major cat allergen, called Fel d 1, is a protein cats produce naturally in their saliva – all cats, regardless of breed, age, hair length, sex or body weight. When cats groom, the protein/allergen gets on the hair and skin through the saliva. Purina scientists found a specific protein sourced from eggs that, when eaten by cats, binds to Fel d 1 and safely neutralizes it in the saliva, effectively minimizing the allergen transferred to the cat’s hair and dander when they groom.

This discovery is truly remarkable, not only for its efficacy, but its safety. Purina ONE LiveClear does not interfere with the production of Fel d 1 or the cat’s overall physiology. A cat on the diet will continue to produce allergens and shed as normal. In addition, the egg product ingredient is safe for the cat and is digested like any other protein.

Furthermore, you can feel pride and confidence putting this pet food innovation on your shelves, with five years of success stories since it was made available via pet specialty retail in 2020. And now, the potentially life-changing breakthrough is available for your customers, thanks to Purina ONE.

Purina ONE LiveClear starts with a foundation of Purina ONE’s veterinarian-recommended, proven natural nutrition, with added vitamins, minerals, and nutrients, but also offers a taste cats love, featuring real chicken as the number one ingredient.

The innovation behind Purina ONE LiveClear is a particular point of pride for our global Purina team of nearly 500 scientists, nutritionists, behaviorists, veterinarians and other specialists relentlessly pursuing breakthrough innovations and nutrition that advances the life of pets every day. For us, it is about creating real nutritional solutions that make a profound difference in the lives of pets and people, and Purina ONE LiveClear does just that.

Interested in driving excitement and interest in your pet food aisles for cat owners? Reach out to your Purina sales representative to learn more about getting Purina ONE LiveClear adult and kitten formulas on your shelves.