Kroger Campaign Focuses on Sustainable Living Practices

To honor Earth Day and highlight its ongoing sustainability efforts, The Kroger Co. has launched its Sustainability Lives Here campaign, a robust program involving events and customer engagement to help highlight easy, earth-friendly and sustainable living practices.

The Sustainability Lives Here campaign features a new website, SustainabilityLivesHere.com, packed with green-living solutions, including: $50 in digital coupons targeted toward eco-friendly, organic and natural products across departments; healthy recipes, from a Dreamy Cashew Smoothie to Grilled Peach Ricotta Pizza; a legend to help customers understand the sustainability attributes of various products; and green inspiration with ideas for fun DIY projects that repurpose, reuse and upcycle like green gardening and pet tips, and ideas for reducing food waste. 

In-store activities that highlight Kroger's emphasis on local options, included the chance to celebrate Earth Day with a wholesome meal through sampling of a garden burger with organic mayonnaise and organic cheese and Honest Tea and "Meet the Farmer" events and visits from local distributers at select locations. 

In-store signage highlights the many sustainable areas of the grocery store. Selected departments include:

"At Kroger, sustainability reflects our heartfelt commitment to our planet, our community and our people," says Jessica Adelman, Kroger's group vice president of corporate affairs. "Every day in our stores, distribution centers, manufacturing facilities and offices, we strive to make a positive difference. We look forward to sharing our commitment with our local community and helping our loyal customers find ways they can make small changes that add up to a big difference."

Kroger has a long-standing commitment to sustainable business practices. The company has: