El Rancho Supermercado launches loyalty program

Heritage Grocers Group announced Wednesday that it has expanded its customer loyalty program to its El Rancho Supermercado banner, which operates 29 stores in Texas and Kansas. 

Heritage, which operates specialty Hispanic grocery store chains across the country, first launched the loyalty program at its Cardenas Markets locations in February.  

“Building on the successful launch of Heritage’s rewards program for Cardenas Markets in February, we are proud to extend this program to the loyal customers of El Rancho Supermercado,” said Adam Salgado, Chief Marketing Officer of HGG. “This latest expansion to El Rancho will create significant added value for both existing and new participating customers. The rewards and data accessed from this program will also help HGG further specialize the dynamic shopping experiences we offer to our customers in a personalized manner.”

Shoppers can download the app from the Apple App Store and Google Play. 

The app offers digital coupons, the ability to earn and redeem points on all purchases, and weekly offers and seasonal promotions.