The Kroger Co. today announced it now accepts EBT payments for digital pickup and delivery orders across Kroger Family of Stores, expanding customer access foods under the Supplemental Nutrition Assistance Program (SNAP).
Kroger collaborated with the U.S. Department of Agriculture Food and Nutrition Service (USDA) over many months to enable EBT digital acceptance across all banners, allowing customers to use EBT payments for purchases through the Kroger app or at Kroger.com for both pickup and delivery. Kroger also participated in a USDA pilot testing EBT payment acceptance during the pandemic.
Customers can explore nutrition facts and healthy options using Kroger's OptUP nutrition rating system for free. OptUP is accessible through the Kroger app or at Kroger.com. As customers fill their carts, they can view nutrition scores for their items and explore "better-for-you" alternatives and shop items that are aligned to specialized diets, including low sodium, no sugar added, or contains probiotics.
To begin placing digital orders, customers can create an account through the Kroger app or at Kroger.com. Simply add an EBT account number as a new card under "My Account" and "Wallet." Fill a cart with SNAP-eligible items, select a convenient pickup or delivery time, and checkout. Once in the checkout screen, select EBT as the payment method and enter the PIN to confirm the order. Customers with digital accounts can also access personalized digital offers to maximize savings on items that matter most to their families.
