Skip navigation
NCBA 9-17 istock photo.jpg

Understanding Today’s Beef Consumer - Insights on Beef’s Performance at Retail

This insightful webinar offers a comprehensive exploration of the ever-evolving landscape of beef demand. Hear from industry experts as they dissect the most up-to-date research findings, providing invaluable insights into consumer preferences, emerging trends, and market dynamics. Whether you're a retailer, supplier, or industry professional, this webinar equips you with the knowledge and strategic foresight needed to sell more beef.

Attend this webinar to discover:

  • Key factors influencing consumer beef purchasing decisions
  • Gain a deeper understanding of consumer perceptions towards different beef cuts and sourcing practices

Speakers

Mike Simone_Headshot.jpgMichael Simone
Executive Director, Market Research & Intelligence 
National Cattlemen's Beef Association

2023-03_1x1_David-Friedlander_Web.jpg

David Friedlander
Senior Director. Market Research
National Cattlemen’s Beef Association

NEW SN BILL Host.jpgBill Wilson - Moderator
Senior Editor
Supermarket News

  Presented by
National Cattlemans Logo.png