Purina’s Purple Leash Project’s newest goal

The Journey to the Purple Leash Project

Nearly a decade ago, a Purina associate read about the difficult decision many abuse survivors with pets are forced to make: stay with an abuser or leave a beloved pet behind. It seemed unfair that pets, who may be the only source of unconditional love and support for a survivor, weren’t considered. So, we decided to help.

Since then, Purina helped one of the largest domestic violence shelters in the U.S. to become a leading voice and shining example of pet-friendly sheltering. We also helped create the PAWS Act Coalition in support of the Pets and Women Safety (PAWS) Act, which helps domestic abuse survivors and their pets by advocating for federal resources.

Today, our goal is to help ensure at least 25 percent of U.S. domestic violence shelters offer pet-friendly services by the end of 2025. We’ve already provided grants to 39 shelters across the country, and every state now has at least one pet-friendly shelter, but our long-term goal is to fundamentally change the landscape of domestic violence services for survivors with pets, so no survivor has to choose between their own safety and the safety of their pet.

For more information on how to help, please visit https://www.purina.com/purple-leash-project/about.