COLORADO SPRINGS — When it comes to winning the “battle at the shelf,” CPG companies that manage and optimize assortments using advanced analytics fare better than those that don’t, according to a study released last week at the Grocery Manufacturers Association Executive Conference here. As consumers make more product and brand purchase decisions at the store level, shelf performance has become an area where CPG companies can gain market share, the study pointed ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.