Supermarkets are stocking a greater assortment of products for birds and small animals, as part of an ongoing effort to effectively compete in the pet category with mass merchants and specialty stores. "The reason for this expansion is that, in the 1980s, grocery stores saw their business being stolen by mass merchants and club stores, to some degree, and in the 1990s, they watched their other flank being eaten into by the pet superstores," said Don Stuart, partner at Cannondale Associates, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.