HOUSTON -- Kroger Co.'s division here rustled up a shoppers' reward program to coincide with the city's renowned Livestock Show and Rodeo. A similar promotion ran last year, but for only 14 weeks. This year's program, called Rodeo Rewards, was extended to 16 weeks. The campaign, which rolled out Jan. 8, was rounded up late last month. To participate, shoppers had to collect a Kroger Kash Reward Coupon each ad week with a purchase of $30 or more during one transaction. Only one coupon was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.