CINCINNATI -- A series of customized co-op mailings for Tide With Bleach that appeared in consumer mailboxes during August and September is among the first fruits of Procter & Gamble's extensive data base marketing...
INDIANAPOLIS -- With the opening of a new combined manufacturing and distribution facility in Urbana, Ohio, DowBrands says it is poised to bring new levels of customer service to more than 40% of its trade customers...
BAY SHORE, N.Y. -- A group of American businessmen here have cut a deal with the government of Armenia to begin to rebuild that nation's battered food production industry.P&E Food Production Technology Management and...
RACINE, Wis. -- Western Publishing Co. here is taking computer software one step closer to consumer packaged goods with the launch this month of a group of educational titles for children under its Step Ahead logo...
WILTON, Conn. -- Fact-based category management, say many experts, is well-understood by few in the business of fast moving consumer goods and well-practiced by even fewer.Results of a new survey of manufacturers and...
NEW YORK -- With some 600,000 retail customers selling its beverages nationwide, Pepsi-Cola Co. has confronted one of the nightmares of account-specific marketing -- spiraling spending on discrete consumer events that...
On the eve of its 25th year, the General Merchandise Distributors Council is building its future on a foundation of earned trust.An organization that links distributors with manufacturers of general merchandise and...
Central to the General Merchandise Distributors Council's record of success, and fundamental to the attitude of cooperation that pervades the group, is its meeting format, say executives who have been active in the...
MARCO ISLAND, Fla. -- In a break from its intense schedule of business conferences here this week, the General Merchandise Distributors Council membership will be called upon to ratify an unusual amendment to its...
It has been a hot summer for magazine tie-in promotions.In relentless pursuit of opportunities to bring added value to their packaged goods advertisers, publishers of popular consumer magazines have been developing...