NEW YORK -- Behind the well-hyped introduction of its Aleve pain reliever, Procter & Gamble waved the inducement of a $100 million marketing budget, a widely quoted figure that no doubt cleared the heads of...
Brand marketers are stepping up to help their customers manage variety and duplication, in some cases recommending delistings of their own items. Hard decisions, but the alternative may be to see items pruned for them...
NEW YORK -- Telephone sales -- more often associated with marketing direct to consumers -- are gaining favor among leading brand marketers as a strategy for improving retail coverage.Telephone sales are seen by...
NEW YORK -- Brand marketers are changing some of their business practices for the better and the trade seems to be noticing, according to an exclusive poll conducted by the SN Group.Results of a mini-survey of...
DALLAS -- Frito-Lay has begun rolling out and installing 2,000 freestanding snack merchandising fixtures in power alleys at supermarkets and mass merchants across the country.The display units, dubbed Chip City, have...
CHICAGO -- Proponents of in-store marketing expect it to gain stature in a post-mass market as improving information drives the tailoring of programs to specific retail environments."The mass market is dead," said...
OAK BROOK, Ill. -- Project Info, a multicompany effort to develop practical methods for electronic communication of promotion information between brand marketers and retailers, is gaining momentum as more companies...
CHICAGO -- Campbell Soup Co. has moved to overcome some barriers its continuous product replenishment program presented to wholesalers and non-everyday-low-price retailers by creating a second program option more...
CHICAGO -- Quaker Oats chose an in-pack sampling strategy to introduce Kibbles 'n Bits Jerky Treats and is backing it with a pallet display program and a variety of off-shelf displays in retail stores.The company is...
CHICAGO -- DowBrands' trade marketing department, which had been shrinking fast since the beginning of the year, finally winked out of sight last month.But most former members of the group continue to apply the...