Matthew Saline

Founder and CEO, Mambo Sprouts Marketing

Matthew A. Saline is the founder and CEO of Mambo Sprouts Marketing, a large-scale marketing and publishing firm that creates and distributes quarterly newsletters, client-branded newsletters and in-store promotional and direct mail coupon programs. Matthew also runs the company’s research arm MamboTrak, an online survey engine that provides consumer insight. Founded in 1996, Matthew conceived of Mambo Sprouts during a visit to a local natural foods store, when he noticed that there were no in-store promotional programs geared toward the natural/organic consumer. Mambo Sprouts is headquartered in Collingswood, N.J., and can be found at www.mambosprouts.com.

Posts by Matthew Saline

in Refresh Sep 13, 2011

Who Scores with a Green Score?

It’s remarkable the impact one simple little number could have in advancing sustainable buying behavior. The just released One Green Score for One....More
in Refresh Jun 20, 2011

Win Points with Samples

There’s a reason we run a photo blog for our sampling tours: smiling people. Retailers win big points when they set up sampling stations or host a....More
in Refresh Feb 14, 2011

Get to Know Gluten-Free

The gluten-free landscape is changing. Supermarkets are busy expanding their offerings, and more than one cafe I visit now has little "gluten-free"....More
in Refresh Dec 21, 2010

All-Natural Skeptics: Survey Reveals Doubts About Labels

Consumers just aren’t “buying” those all natural labels. Oh, they may still be purchasing the product, but they’re pretty skeptical that a product....More
in Refresh Jun 10, 2010

Food Packaging: That's a Wrap

Packaging matters. If the explosion in reusable grocery totes hasn’t convinced you of that, maybe this research will. According to our own MamboTrack....More
in Refresh May 24, 2010

Allergy-free Foods Need More Space

If celiac disease and wheat intolerance wasn’t high on your radar before, think about your current product mix and whether you’re offering enough....More
in Refresh Feb 08, 2010

Go Organic Frozen

As the economy improves in 2010, consumers may be more interested in (and willing to pay a premium for) healthy convenience foods. In 2009, only one....More
in Refresh Jan 04, 2010

Remember Your Resolutions

By now your New Year’s marketing plans are well established, and I expect many retailers will be highlighting produce and wellness products early....More
in Refresh Dec 08, 2009

Coupons Stay Strong in 2010

Consumers are looking to stretch their dollars, making it no surprise that coupons have once again become an integral part of the shopping experience....More
in Refresh Nov 02, 2009

Organic Labeling Check

Organic is a regulated term and watchdog groups are actively watching to make sure producers and retailers alike don’t abuse this label. Recently,....More
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