Dannon Light & Fit Greek Yogurt tops IRI’s list of the most successful food product launches last year. The company’s 2013 “New Product Pacesetters" list identifies food and beverage product introductions with average year-one dollar sales of $35 million. Health and wellness was the prevailing theme in both food and nonfood, according to Susan Viamari, IRI’s Thought Leadership editor. “Interest in health and wellness is everywhere, from food and ...
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