Generation Y, the "Millennials"

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GENERATION Y 2013 Power 50 Ranking: No. 7 in Associations/Government/Public Sphere The "Millennials" Key Development: More frequent shopping trips at a variety of channels. What’s Next: Online grocery shopping. Generation Y is the food retail industry’s white whale. These 18- to 34-year old “Millennial” consumers spend $170 billion each year, according to a comScore report, but their shopping habits are pretty ...

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