Martin’s Short Pump Store Tour

The Martin’s name is going up at 25 former Ukrop’s stores in the Richmond, Va. market.

Product selection has increased by 30% in produce, Martin’s officials said.

Natural and organic selections have increased through Martin’s Nature’s Promise private brand.

The bakery features cakes, cookies and Whitehouse rolls provided by the Ukrop’s family, which still operates its food manufacturing and bakery business.

The Ukrop’s name remains at the prepared foods counter, a popular Richmond lunch destination.

Service meats and seafood counters at a converted Martin’s.

A Martin’s store employee helps to prepare a fresh cake in the bakery department.

The salad bar provides ‘Ukrop’s favorites’ at Martin’s.

Fresh sushi and free samples at Martin’s grand opening event in Richmond.

Martin’s is adding wine and beer to the selection at converted Ukrop’s sites for the first time.

Carts, shopping baskets, signs and employee uniforms showcase a new bright green color that Martin’s added to its palette as a part of its Richmond store conversions.

lavender-colored pharmacy department resembles drugstore departments at Giant and Martin’s stores in other market areas.

Martin’s officials are counting on a strong emphasis on low prices to draw back old shoppers and win new ones.

Self-checkout counters are an added convenience at Martin’s, and represent a switch from Ukrop’s style.