Learning Through Experience
Dory conceded he’s made lots mistakes and jumping on trends sometimes backfired. One could say he might sometimes have been just ahead of the times. Take this, for example. “Five years ago we bought a pallet of coconut water, and we couldn’t give it away. Literally, we couldn’t give it away. Nobody wanted it. Now it’s the hottest thing in our beverage department.” One trend that worked to Newport Avenue’s advantage was steel coffee ...
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