NEW YORK — Kroger Co. is likely to continue seeking to build volume at a slow and steady pace, while Safeway is counting on Just For U to give it a sustainable boost, according to participants in SN’s 17th annual Analysts Roundtable here. “Kroger believes winning the war of attrition takes time,” John Heinbockel, managing director at Guggenheim Securities here, said. “The end game is that, at some point, you are left with Wal-Mart and Kroger and little else, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.