Several Major Initiatives
Safeway was in the midst of several major initiatives, including ramping up the use of its new Just For U personalized, digital market platform; introducing a new health care initiative, the details of which have yet to be disclosed; and preparing for the possible spin-off of its Blackhawk gift card business. Heinbockel said he “does not see this transition meaningfully impacting the company’s strategic direction or actions,” although he and others did say the ...
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