Several Major Initiatives
Safeway was in the midst of several major initiatives, including ramping up the use of its new Just For U personalized, digital market platform; introducing a new health care initiative, the details of which have yet to be disclosed; and preparing for the possible spin-off of its Blackhawk gift card business. Heinbockel said he “does not see this transition meaningfully impacting the company’s strategic direction or actions,” although he and others did say the ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.