As Craig Carlock sees it, service isn’t something you can bolt onto a shopping trip, but rather is a quality woven into the experience itself. “We want people to come into our store and have a great food experience,” Carlock, the president and chief executive officer of The Fresh Market, told SN in an exclusive interview last week. “That experience includes how the store looks, and the scents in the store — freshly brewed coffee and an open bakery, so you ...

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