The program allows shoppers to identify better-for-you foods with shelf tags rating products with one, two or three stars. Loblaw was the first retailer in Canada to launch Guiding Stars when it debuted the program at Toronto-area stores in 2011. It expanded the program throughout Ontario earlier this year.
Guiding Stars was developed by Scarborough, Maine-based Hannaford Bros., and launched at that chain in 2006, and later rolled out to other Delhaize-owned chains. It offers the labeling program to other retailers and institutions though Guiding Stars Licensing Co., also based in Scarborough.
Read more: Loblaw Rolls Out Guiding Stars
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