NEW YORK — SN has named Safeway’s Diane Dietz as its 2013 Marketer of the Year. Dietz, who has been executive vice president and chief marketing officer at the Pleasanton, Calif.-based company since July 2008, has spearheaded Safeway’s rollout of its Just For U personalized marketing program, among other initiatives in which she has brought her shopper-focused mindset to bear. She is scheduled to be presented with the award at the 2013 Food Marketing Institute Midwinter ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.