Licensee: Growth Strategy Flawed
The same licensee opined that Save-A-Lot’s growth strategy — Herkert made Save-A-Lot store expansion a central part of his plans for Supervalu, saying he aimed to double Save-A-Lot’s store base by 2015 — attracted some retailers who were lured more by incentives than an understanding of the limited-assortment concept. Financial analysts have said that selling Save-A-Lot could be central to Supervalu’s survival, although declining financial results could ...
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