ATLANTA — In an era when retailer-supplier partnerships are defined by collaboration, the biggest manufacturers face considerable challenges. They are expected to bring world-class resources and support while making sure their own expansive organizations are optimized for the needs of each customer. The case of The Coca-Cola Co. is particularly interesting because it raised its game in partnering with retailers ranging from Kroger Co. to Ahold USA after completing a major merger ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.