THE SN LIST: TOP 20 BRANDS OF CHOCOLATE CANDY BARS

Based on sales for the 52 weeks ended Dec. 28, 2003; in supermarkets only

ollar Sales % Change Vs. Year Ago

Unit Sales

Unit Sales % Change Vs. Year Ago

1) M&MS

$71,318,752

10.1%

132,850,368

6.0%

2) HERSHEY'S

$65,392,168

6.6%

133,973,896

(0.4%)

3) SNICKERS

$56,297,256

37.8%

110,849,880

32.0%

4) REESE'S

$51,089,604

24.3%

96,596,672

15.5%

5) KIT KAT

$27,456,722

7.7%

55,410,296

0.2%

6) NESTLE CRUNCH

$26,108,968

40.0%

60,414,900

32.1%

7) NESTLE BUTTERFINGER

$21,416,082

(1.1%)

51,397,412

(5.9%)

8) YORK PEPPERMINT PATTIE

$17,297,682

(0.8%)

35,373,596

(8.4%)

9) PETER PAUL ALMOND JOY

$16,441,821

2.6%

34,537,812

(4.3%)

10) THREE MUSKETEERS

$15,889,619

(0.9%)

30,818,602

(5.2%)

11) TWIX

$15,864,738

6.8%

28,653,254

3.0%

12) REESE'S FAST BREAK

$13,157,256

(21.2%)

28,491,260

(27.7%)

13) NESTLE BABY RUTH

$13,120,165

(5.5%)

32,151,710

(9.3%)

14) MILKY WAY

$12,551,728

20.5%

24,738,754

15.3%

15) KIT KAT BIG KAT

$10,220,715

(0.6%)

22,211,022

(6.9%)

16) REESE'S STICKS

$8,698,413

(13.7%)

18,064,058

(18.8%)

17) ROLO

$8,418,877

11.9%

17,572,600

4.8%

18) SNICKERS CRUNCHER

$7,718,003

4.8%

15,411,858

2.5%

19) NESTLE WONDERBALL

$7,388,722

(26.7%)

6,985,137

(28.3%)

20) HERSHEY'S MR. GOODBAR

$7,361,339

9.2%

15,067,239

3.2%

Source: Information Resources Inc.