WILLIAMSTOWN, N.Y. -- Tops Friendly Markets here looked to score a touchdown when it featured the 1995 winners of the Great American Beer Festival as part of its Super Bowl lineup.During late January, the retailer...
HIGHLAND VILLAGE, Texas -- It has been said that everything is bigger in Texas, and that adage certainly holds true when it comes to the soft drink displays at Minyard Food Stores.The Coppell, Texas-based retailer...
ARCADIA, Calif. -- Vons Cos. here teamed with Kimberly Clark to offer its shoppers a sweetheart of a deal on Kimberly Clark's Huggies and Kleenex products.The two companies offered customers a chance to win one of 5...
COMPTON, Calif. -- At Ralphs Grocery Co. here it was breakfast on the double.The chain ran a promotion last month wherein it touted its double-coupon program by listing breakfast-oriented items in a newspaper ad...
TAMPA, Fla. -- For a cross-merchandising promotion to be successful it must supply the consumer with a recognizable benefit, according to a marketing official with Coca-Cola Co."A brand marketer always has to make...
NEW YORK -- Although it must operate under a myriad of laws and legal restrictions and a flat sales environment, Heublein Inc. is building sales of its liquor products by teaming with brand marketers of complementary...
TAMPA, Fla. -- Van de Kamp's has used co-branding with other manufacturers as a way of building market share in a declining category, according to an advertising account executive who works on the Van de Kamp's...
The future of couponing is right on target.Brand marketers are making more use of retailer frequent shopper data bases and targeted programs developed by clearinghouses, direct-mail and freestanding insert...
In the juice aisle, one thing is perfectly clear: Plastic and glass containers sell better than other packaging types.According to retailers, consumers prefer plastic and glass packaging over cans and aseptic boxes...
NEW YORK -- Supermarkets can boost their alcoholic beverage sales by cross-merchandising liquor products with nonalcoholic items in other areas of the store, where allowed by law, according to an official with a...