CHICAGO -- A diaper promotion has taken center court at Jewel-Osco stores in this market.The retailer has teamed with Kimberly-Clark to promote a Huggies Diapers "Quick Change" contest at a Chicago Bulls basketball...
NORWALK, Conn. -- Pepperidge Farm here has developed category management programs for the baked goods and cookie and cracker aisles.The programs, called Fresh Success for bakery and Premium Exchange for cookies and...
JACKSONVILLE, Fla. -- Retail Systems Consulting and Grocery Manufacturers of America, Washington, are jointly sponsoring the Global Electronic Marketing Conference, which will be held April 1 and 2 at the Marriott...
SPRINGFIELD, Mass. -- Big Y Foods here is using a bulk candy program to beef up its candy aisle sales.The chain has instituted self-service bulk displays that feature 48 stockkeeping units of nonchocolate candy items...
ST. LOUIS -- Anheuser-Busch here is tying in with the Summer Olympic Games as a way of building its beer volume in 1996."As the exclusive beer sponsor for the Summer Olympics we are really excited about our...
NEW YORK -- The specialty beer segment, which includes microbrews, will exhibit an average annual growth rate of 15% through the year 2000, according to a report published this month by Beverage Marketing Corp. here...
Microbrew beers have become the mighty mites of the beer case.While sales of traditional beers have been flat and imports are losing some of their spark, sales of microbrews -- made by breweries that produce less than...
Retailers are getting plenty of exercise as they wade through the steady stream of new offerings in the beverage aisle, trying to develop the right product mix to line their shelves.That mix can be determined, they...
NORWALK, Conn. -- Pepperidge Farm here is rolling out two leading-edge category-management programs developed in-house. They are designed to support retailer efforts to widen the cookie/cracker, fresh bread and rolls...
Entertainment licensing will be a blockbuster hit in 1996.What's driving the business is the desire of major movie studios, television companies and publishers to generate increasing income, along with retailer demand...