ORLANDO, Fla. -- Coupons are now costing brand marketers more than they are worth and may have outlived their usefulness."In my mind, coupons have become parasitic and are taking more value out of the system than they...
In the dog-eat-dog battle for pet food sales, supermarkets are hoping to take a bite out of the market shares of pet superstores with new breeds of superpremium "veterinarian-quality" dog foods.Several manufacturers...
ORLANDO, Fla. -- Using coupons to drive product sales is more complicated than it has ever been, according to a leading brand marketer.Also, coupons should be viewed as just one tactic in a total sales promotion...
SPRINGFIELD, Mass. -- Big Y Foods here has launched an aggressive attack in the battle for pet food sales with its Paws Professional Pet Center, located in its new store in Spencer, Mass.The center covers more than 1...
BELLEVUE, Wash. -- Safeway's Seattle division here rounded up microbrew beers as part of a Western Days sales promotion.Half a page of the weekly circular was devoted to a "Micro Brew Celebration!" of six-pack bottles...
BIRMINGHAM, Ala. -- Bruno's here used full-page newspaper ads and point-of-purchase materials to support its participation in a Lever Bros.-sponsored promotion to help the National Parks System.A full-page ad...
CHESIRE, Conn. -- Bozzuto's here is continuing a rollout of a nutrition labeling program that's building grocery sales at independents it supplies.Bozzuto's implemented the program, dubbed "FYI Nutrition," in June. It...
SECAUCUS, N.J. -- If supermarkets are to survive their battle with other food-service operators, they must learn to offer consumers total "meal solutions," said an industry consultant."The consumer today is looking...
Treasure troves of tea bags are being discovered in supermarket aisles. Following the success of multiflavored, ready-to-drink iced teas, tea bag manufacturers have introduced hosts of specialty teas in exotic flavors...
SECAUCUS, N.J. -- Supermarkets need to concentrate their marketing dollars within the store and in their immediate drawing area, according to an expert in neighborhood marketing."Foundational marketing is the biggest...