Jean Ban is executive vice president at CBD Marketing in Chicago, a full-service, digital first, integrated marketing agency founded in 1988. CBD’s state-of-the art listening software tracks online conversations about topics of interest to national and global manufacturers and marketers, including the agency’s food, ingredient, functional food and nutraceutical clients. CBD’s trained analysts study the data to uncover insights that inform business decision making. The agency name, CBD, represents the initials of the three original founders.