Ralphs Adds Socially Conscious Cakes, Cupcakes

All 175 Southern California Ralphs stores, a division of The Kroger Co., are boosting their bakery credibility with Rubicon Bakers’ full line of handcrafted cakes and cupcakes, including 16 everyday double-layer cakes and four-packs of filled cupcakes with five vegan varieties.

The products Ralphs is carrying from the premium bakery—whose mission is to “bake a better world” through conscious business practices and a commitment to hire and support those with significant barriers to employment products—includes cakes in California Lemon, Mom’s Chocolate, Cookies & Cream, Triple Chocolate Ghirardelli, Birthday, Vegan Chocolate Blackout, and Vegan Vanilla flavors. Cupcake varieties include Chocolate Cream, Lemon, Red Velvet, Carrot, Vegan Neapolitan, Vegan Chocolate Blackout and Vegan Vanilla. 

“Partnering with Ralphs is an exciting way to not only share our delicious, hand-finished cakes and cupcakes, but to also further strengthen our social mission,” says Leslie Crary, co-owner of Rubicon Bakers. “Many employees come to Rubicon Bakers from life on the streets, prison, or [they have] recently recovered from substance abuse. Our growing business enables us to increase employment opportunities for folks looking for a second chance and a way to support themselves and their families.”

According to a recent annual report from Deloitte, companies are starting to invest more money and resources into social missions. Additionally, the report notes that 86% of millennials think the success of a business should be measured by more than just financial performance. As a certified B Corporation, Rubicon Bakers has used its business as a force for good since its beginning.