MAJOR STUDY OF BEVERAGE FIELD PLANNED

NEW YORK -- Beverage Marketing Corp. of New York here has joined forces with Futures Group, an international consulting firm based in Glastonbury, Conn., to develop a major study of the beverage industry.

bution networks, new manufacturing systems, the changing face of retail channels and product innovation trends will be covered in the report.

"The rate of change in the beverage industry is increasing at an unprecedented pace. Companies that expect to survive and indeed thrive need to understand the implications of that change. That's why exploring the future is so vital to a beverage company's success today," said Michael Bellas, president of Beverage Marketing.