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CAULIPOWER Pizza Line Expands Nationwide

Four months after regional launch, CAULIPOWER ready-to-cook cauliflower-crust pizzas reach national distribution.

Natalie Taylor, Senior Editor

January 1, 2018

1 Min Read
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CAULIPOWER, the innovator the first frozen cauliflower-crust pizza, has expanded its ready-to-use line of cauliflower-crust pizzas to retailers nationwide.

CAULIPOWER will roll out in more than 1,000 stores this summer including: Acme, Advantage Nutrition, Albertsons, Amigos, Angelo Caputo's Fresh Markets, Barons Market, Central Markets, Clark's Markets, Clements' Marketplace, Dan's Fresh Produce, Draeger's Market, Gelson's, Giant-Carlisle, Haggen, Harris Teeter, Hugo's Family Marketplace, Kings Food Markets, Lynn's Dakotamart, Market Street, Meijer, Mollie Stone's Markets, MOM's Organic Market, New Leaf Community Markets, Rouses Supermarkets, Safeway, Shaw's and Star Market, ShopRite, Strictly Gluten Free, Tom Thumb, United, Vons, Wegmans, Woodman's Foods and many more.

In February 2017, CAULIPOWER launched in 30 Whole Foods Markets in Southern California, Arizona, Nevada and Hawaii and Bristol Farms, as well as Amazon.com. Inspired by social media-generated recipes for cauliflower-based alternatives that took too much time, money and mess to be accessible for most people, CAULIPOWER gained rapid popularity in test markets, leading to national expansion in the four months after launch. Compared to traditional and gluten-free pizza options, CAULIPOWER is lower in calories, sugar, fat, and sodium and higher in protein, fiber, and vitamins, while being naturally nutrient-rich and gluten-free.

"For many families, meals are often divided by individual diets, tastes, and food restrictions," says Gail Becker, founder and CEO of CAULIPOWER. "Through this expansion, CAULIPOWER can now give more people the chance to share from the same plate again, saving time, adding nutrition and turning a challenging social media phenomenon into an accessible reality."

In an effort to educate kids, combat obesity and inspire a new generation to love vegetables, CAULIPOWER proudly supports OneSun, a program planting teaching gardens in underserved public schools across the country.

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

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