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Five Weight Watchers Cereals Launch Nationally
Arielle Sidrane
January 1, 2018
2 Min Read
Health-focused consumers now have a delicious new breakfast choice to kick-start their New Year’s resolutions. Weight Watchers, the world’s leading provider of weight management services, has launched branded cereals. The cereals were introduced at select retailers in October 2014 and starting this month are now available nationwide. The cereals are brought to market with the help of MOM Brands, the largest family-owned cereal company in the United States, which is licensed to manufacture and distribute the brand. Weight Watchers officials describe the five now available nationwide Weight Watchers cereal varieties as follows:
Weight Watchers Oat Clusters With Almonds highlights sweetened flakes of corn and wheat, with added granola clusters made with steel cut oats and sliced almonds. The deliciously crispy, crunchy 120-calorie cereal includes 8g of whole grains per serving. (PointsPlus value of 3 per serving)
Weight Watchers Whole Grain Honey Nut Toasted Oats cereal is made with real honey and provides 13 essential vitamins and minerals. Low in fat and just 120 calories per serving, it provides 18g of whole grains. (PointsPlus value of 3 per serving)
Weight Watchers Frosted Shredded Wheat With Protein features 12 crispy layers of sweetened whole grain wheat. A good source of protein and fiber, it offers 6g of protein, 5g of fiber, 40g of whole grains and 210 calories per serving. (PointsPlus value of 5 per serving)
Weight Watchers Oat Clusters With Cherries and Almonds starts with sweetened flakes of corn and wheat with added whole grain oat granola clusters, sliced almonds and real cherries. It provides eight essential vitamins and minerals and has 120 calories per serving. (PointsPlus value of 3 per serving)
Weight Watchers Chocolate Frosted Shredded Wheat features 12-layer biscuits that boast 38g of whole grains and provide an excellent source of fiber, with 5g per serving. Made with real chocolate morsels, the 210-calorie cereal also delivers on flavor, providing a chocolaty taste consumers love. (PointsPlus value of 5 per serving)
“When it comes to food purchasing decisions, taste and health are high on consumers’ grocery lists,” says Dorothy Johnson, Weight Watchers brand manager, MOM Brands. “We are excited to give consumers new cereals that they can enjoy eating and help them lead healthier lifestyles without sacrificing taste and convenience.”
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