Giada De Laurentiis Partners With Target for Store-Brand Line

MINNEAPOLIS — Target Corp. has teamed with Food Network star Giada De Laurentiis on a new private-label line of specialty food items and cookware designed for affordable everyday eating.

Called Giada De Laurentiis for Target, the line includes three types of pasta sauce, specially cut pasta, fresh pesto, light vinaigrettes and coffee blends. Cookware ranges from a nylon spoon with stainless steel handle for $6.99 to a 10-piece Tri Ply Clad cook set for $199.99.

"It is so exciting to pass along my family's cooking traditions to America's home chefs," said De Laurentiis, in a statement. "The products I've designed for this line are essential in my own kitchen, and now, through my partnership with Target, at-home cooks will be able to make effortless meals affordably."

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