Hershey’s Kitchens Launches Sea Salt Caramel Baking Chips

The Hershey Company has added limited edition Hershey’s Kitchens Sea Salt Caramel Baking Chips to its line of baking products, along with a number of new Hershey’s Kitchens recipes. In addition, Hershey also updated its packaging to communicate nutritional information on the front of the bag, for example, highlighting gluten-free and no artificial ingredients notations for certain products to make it even easier to avoid ingredients related to food sensitivities and allergies.

Recent research uncovered that today’s baker is highly concerned with shopping for baking ingredients they can trust. Many shoppers have a desire to understand what ingredients are in their recipes. Therefore, having nutritional information that is easy to locate on the package is important to them. According to a 2016 study by Egg Strategy for The Hershey Company, many shoppers are motivated by the label on their baking ingredients; one in two bakers noted that nutritional information and packaging is relevant in their decision making.

“As a leader in the baking industry, we are committed to growing alongside the everyday baker. Once just a place in Hershey, Pa., Hershey’s Kitchens now goes beyond our test kitchen and website, directly into the homes of bakers with our updated packaging,” says Kriston Ohm, senior brand manager, Hershey’s Kitchens. “As consumers shift their focus toward better understanding the ingredients in their food, we’re prepared to guide them swiftly through the grocery store and the baking process. At Hershey, we are proud that our new approach to the baking aisle helps consumers know exactly what ingredients they are putting in their cart and their desserts.”

Hershey’s Kitchens Sea Salt Caramel Baking Chips are just the right mix of savory and sweet flavors for the holiday baking season, say company officials. The creamy caramel chips have a hint of sea salt to spice up holiday cookies or inspire new recipes from bakers. Hershey’s Kitchens Sea Salt Caramel Baking Chips are available now at retailers nationwide for a suggested retail price of $3.49.

From the first recipe printed on Hershey’s Cocoa in 1895 to the fan favorite Peanut Butter Blossoms, made with Hershey’s Kisses Chocolates debuting in 1976, fans have turned to the Hershey’s brand for inspiration in the kitchen for more than 120 years. This year Hershey’s is partnering with five nationally-recognized food bloggers as a part of the Hershey’s Kitchens Bake Squad to inspire bakers to create new takes on classic treats. The Hershey’s Kitchens Bake Squad consists of popular food bloggers including Real Food by Dad, Dessert for Two, Simply Sugar & Gluten Free, Taste and Tell and Hummingbird High.

“We believe the craft of transforming simple ingredients into a freshly, homemade dessert is the ultimate act of creative expression,” Ohm adds. “Our Hershey’s Kitchens Bake Squad brings together five unique bakers that come to the kitchen with different expertise, from baking with kids to creative allergy sensitive desserts, we will have something for everyone as bakers begin thinking through their holiday baking plans.”