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Hi-Chew Launches Soda-Inspired Fizzies

The new chewy candy is available in two flavors, Cola and Orange Soda.

Natalie Taylor, Senior Editor

January 1, 2018

1 Min Read
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Morinaga America, maker of Hi-Chew soft candy, has introduced the new soda-inspired Hi-Chew Fizzies. The new product has taken nostalgic soda flavors and infused them into a chewy candy. Fizzies marks the third sub-brand addition to Hi-Chew's rapidly expanding U.S. portfolio, after Sours and Bites. Fizzies is available in Cola and Orange Soda:

  • Cola: An homage to the original fountain soda, the new Cola chews offer real cola flavor with hints of vanilla and cherry. A slight effervescent texture on the tongue offers a refreshingly sweet experience.

  • Orange Soda: Packing a punch, Orange Soda is the perfect balance of sweet citrus and tang.

"We're constantly looking to create a unique experience and surprise our fans with new flavors they'll love," says Mr. Norio Otsuki, chief operating officer of Morinaga America. "Everyone has a childhood memory associated with soda, and we thought it would be fun to bring those memories to life in a new way through Hi-Chew."

Fizzies is available nationwide starting March 2017, and Hi-Chew will continue to expand its product line with exciting new varieties in the coming year.

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

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