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Hostess Brands and Mars Chocolate North America Introduce Brownies Made with M&M's and MILKY WAY Candy

Hostess Brownies made with M&M’s and Hostess Brownies made with MILKY WAY – developed through a licensing partnership between Hostess and Mars - are now available in stores.

Rebekah Marcarelli, Senior Editor

July 13, 2016

1 Min Read
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Hostess and Mars Chocolate North America, have come together to offer two new products hitting stores nationwide this month: Hostess Brownies made with M&M’s chocolate candies and Hostess Brownies made with MILKY WAY pieces.

“With brownies being such an important segment of the category, we set out to elevate the brownie experience with the Hostess brand, and in doing so, co-branded with Mars through a strategic licensing deal,” says Burke Raine, Hostess Chief Marketing Officer. “Intensely rich brownies will satisfy most chocolate lovers, but pair them with two of America’s most beloved chocolate candy brands -- M&M’s and MILKY WAY – and you’ve got a truly irresistible treat.”

The Hostess Brownies made with M&M’s feature a brownie with M&M’s swirled inside and a fudgy chocolate frosting finished with a sprinkling of milk chocolate M&M’s.

The Hostess Brownies made with MILKY WAY has a smooth topping of caramel icing finished with a layer of MILKY WAY candy bar pieces.

Hostess Brownies made with M&M’s and Hostess Brownies made with MILKY WAY – developed through a licensing partnership between Hostess and Mars - are now available in stores.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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