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Kroger now offers nutrition coachingKroger now offers nutrition coaching
The grocer’s new program features a 30-minute session with a dietitian
February 4, 2025
1 Min Read
The program, known as OptUP Your Nutrition, is free to Kroger Plus loyalty membersGetty Images
Kroger is strengthening its foothold in healthcare with a new nutrition coaching program that includes tips and tools for shoppers to encourage healthier eating, the grocer announced Monday.
The program, known as OptUP Your Nutrition, is free to Kroger Plus loyalty members and includes a 30-minute virtual coaching session with a registered dietitian.
What is means for Kroger shoppers
Tips on healthy eating
Meal-planning ideas
Recipes
Advice on using FoodHealth Score powered by nutrition technology company bitewell, which scores products on their nutritional value
Access to MyNutrition Insights, which tracks the nutritional value of purchases
The program is available to customers regardless of health insurance status, the company said.
In their own words
"Our customers are looking for ways to improve their overall health and achieve their wellness goals. OptUP Your Nutrition is designed to equip every customer with the tools and information they need to make smarter, more informed nutrition decisions. By helping people take small, meaningful steps toward healthier eating, we are making it easier to support their total well-being and long-term health journey." — Colleen Lindholz, president of Kroger Health
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