PepsiCo Launches Stubborn Soda Brand

Stubborn Soda, a new line of crafted sodas available in five bold and unexpected flavor combinations, has launched on shelves nationwide. To spread its tagline, "It's Good to be Stubborn," the brand has partnered with Robert Kirkman, creator and executive producer of "The Walking Dead" and "Outcast," and Skybound Entertainment to bring a new campaign to life.

The Stubborn Soda flavor combinations feature an unexpected twist on traditional flavors, including Black Cherry with Tarragon, Orange Hibiscus, Agave Vanilla Cream Soda, Classic Root Beer and Lemon Berry Acai. Each 12-ounce glass bottle of Stubborn Soda will contain 90 to 100 calories and is made with Fair Trade Certified Cane Sugar and Stevia. Stubborn Soda is made with natural flavors and without High Fructose Corn Syrup (HFCS), artificial sweeteners and Azo Dyes. Stubborn Soda launched in select foodservice locations on fountain in 2015.

"Stubborn Soda is the next generation of carbonated soft drinks. We gave it that name because we don't compromise on our ingredients, flavors or the way the product is experienced," says Megan Gagnon, director, marketing for Stubborn Soda. "We use only quality ingredients and flavors, and we've worked hard to create the ultimate experience—from the way the beverage is poured, to the perfect finishing garnish to bring fans a product they're proud to drink and share."

Launching later this year, the brand will feature Kirkman and Skybound Entertainment Creators in a content series profiling how these individuals brought their passions to life and were willing to disrupt convention in order to achieve better results. The videos will live on Stubborn Soda social channels.

"It's no surprise I am stubborn about my creative process, which is why I like what the Stubborn brand is all about," says Kirkman. "They are helping us tell the real, gritty stories of some of the best creators who aren't afraid to go against conventional means."