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Saucy sensations hit store shelves

With new flavors, influences and blends, condiments and sauces keep getting hotter — in every sense of the word

Michael Browne, Executive Editor

April 1, 2019

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With hot sauce startups launching almost every day and condiment stalwarts rolling out exciting new blends, there’s a lot of excitement in the condiment and hot sauce aisle. And how consumers use these new sauces is also changing, according to market research firm Mintel.

“Sauce consumers don’t care whether a sauce is technically a cooking sauce or a condiment, and they choose to use anything at different times to dress up a dish,” wrote Melanie Zanoza Bartelme, global food analyst at Mintel, in a blog on the topic. For instance, while only one in five U.S. consumers buy flavored mayonnaise, a flavored option could be positioned as a dip for fries, a base for a sauce, a taco topping and more.

Meanwhile, Mintel predicts spice blends, sauces and condiments will introduce consumers to emerging international cuisines.

“Flavor is an ever-evolving art, ripe with opportunities for interpretation, innovation and creativity. Today, that opportunity lies in the expansion of international flavors and ingredients and in the years ahead, we predict the ingenuity of new dishes will come down to enhancing the chemistry of ingredients to create hearty masterpieces,” said Amanda Topper, associate director of foodservice research at Mintel.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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