FreshDirect Enhances Cell Phones to Improve Deliveries

NEW YORK — Online grocer FreshDirect here has selected AirClic, Trevose, Pa., to facilitate the tracking of its grocery delivery orders from its Long Island City warehouse facility to customers' doorsteps. FreshDirect uses AirClic-enabled cell phones to ensure timely deliveries, and resolve issues such as traffic, misrouted drivers and delivery inaccuracies in real-time. "In the first six months of using AirClic, we have already seen increased customer satisfaction and accuracy in completed deliveries,” said Adrian Williams, vice president of transportation, FreshDirect, in a statement. “We now also have immediate visibility into our 130-truck fleet at every point of the delivery process."

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