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Take a look inside: The IDDBA show floor!

A look at the trends on display at the recent 2024 IDDBA show in Houston

Chloe Riley, Executive Editor

June 11, 2024

10 Slides
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Yes, this steer is completely coated in icing sold by Lawrence Foods! Get along now lil doggies!Chloe Riley

The 2024 IDDBA show just took place June 9-11 at the George R. Brown Convention Center in Houston.

Supermarket News was on hand at the show, giving out the Champions of Change awards, which recognize emerging and established leaders in the retail bakery, deli, foodservice and dairy sectors.

With it being IDDBA’S 60th anniversary, leaders of the association’s Industry Relations Committee and Supermarket News worked together to create a special recognition category for this year’s Champions of Change class. That Legacy of Excellence award was handed out Sunday to former IDDBA President and CEO Michael Eardley.

Supermarket News Executive Editor Chloe Riley was walking the show floor, sniffing out trends in all things dairy, deli, and bakery… From seafood in deli, to trending flavors like purple yam and spiced vanilla, here are some of the great products we saw. 

Click through the slides to see the photos!

About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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