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SpartanNash appoints David Sisk as chief customer officer

New role will continue oversight of military distribution business

Russell Redman

March 17, 2022

2 Min Read
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David Sisk joins SpartanNash's C-suite after coming to the company as president of the military division just over two years ago.SpartanNash

David Sisk has been promoted to chief customer officer, a newly created position, at SpartanNash.

In the role, Sisk will oversee customer engagements for all national accounts, as well as independent and chain grocers, e-commerce retailers and U.S. military commissaries and exchanges. He reports to SpartanNash President and CEO Tony Sarsam. Previously, Sisk served as corporate senior vice president and president of the SpartanNash MDV military distribution division, a $1.89 billion business in fiscal 2021.

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With his new position, Sisk (left) will retain his title and duties as head of SpartanNash’s Norfolk, Va.-based military distribution arm.

“As part of our new corporate identity that we call ‘Our Winning Recipe,’ we are focused on customer-centric innovation and creating solutions that support the diverse needs of the food retailers we serve,” Sarsam said in a statement. “David will be critical in elevating the role of the customer in our organization and driving the success and growth of these relationships.”

Sisk joined SpartanNash to lead the military division in February 2020. The company noted that, under his leadership, the MDV unit expanded the Defense Commissary Agency’s private-label product offerings — mainly distributed by SpartanNash — and last year improved its gross margin rates, realized significant efficiencies within its network, and delivered more than 70,000 loads to domestic military families, 7,800 containers and 16 emergency airlifts to troops stationed overseas.

Related:SpartanNash promotes supply chain chief David Petko

Before coming to SpartanNash, Sisk was president and chief operating officer at OSC-WEBco, a West Palm Beach, Fla.-based sales organization serving U.S. government channels, including the military. In his more than two years at OSC-WEBco, he had responsibility for global strategy and operations across all military divisions, representing $2.1 billion in sales for more than 100 retail categories. Prior to that, he had a 30-year career at Procter & Gamble, most recently as customer business development manager for the global military division. He also served in roles involving global shopper innovation and market strategy at P&G and as a senior executive on the teams for the Kmart and Kroger accounts.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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