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SN parent Penton names Laura Viscusi VP, Food & Restaurant Group
Viscusi brings 20 years in integrated media to leading B2B group
September 17, 2015
2 Min Read
Laura J. Viscusi
Penton announced today that Laura J. Viscusi has been named VP and market leader of the Food & Restaurant Group.
Viscusi will lead all aspects of the division, including strategic planning, product development, business development and sales management. She will oversee leading brands in the restaurant and supermarket industries including Supermarket News, Nation’s Restaurant News, Restaurant Hospitality and Food Management. She also will be responsible for all related group events including the MUFSO conference, FM Live and other custom events.
Viscusi will report to Dan Bagan, group president of Penton’s Food & Agriculture Group.
“Laura is both an innovator and accomplished business driver with a significant track record of expanding markets and fostering long-term growth,” said Bagan.
“She also takes an industry and user-centric approach in the development of compelling digital and marketing services and events that help businesses secure results,” he added. “We are confident Laura’s strong leadership, creativity and commitment to quality will benefit Penton’s supermarket and restaurant clients as we continue to deliver cutting edge solutions and capabilities that directly address their marketing and business needs.”
Prior to joining Penton, Viscusi spent more than 20 years at McGraw Hill, where she was VP of Integrated Media and group publisher of Architectural Record Media. At McGraw Hill, she led all aspects of the architect media portfolio, including sales, product development, marketing, digital technology, user marketing and content.
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“I am thrilled to be a part of the forward-thinking Penton organization. I’m looking forward to sharing my insight and passion for building brands and connecting marketers with target audiences with this talented team,” said Viscusi.
“I will bring a continued focus on fostering creativity while exercising a customer-centric approach to product expansion that engages our marketing partners, audiences and attendees and exhibitors of our industry leading events.”
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