A&P Brings Price-Impact Banner to Philly

MARK HAMSTRA

MONTVALE, N.J. — A&P here yesterday said it would convert eight SuperFresh stores in the Philadelphia market to its new Pathmark Save-A-Center banner, and would also convert the 16 Pathmarks it operates in the area to the price-impact format. The remaining five SuperFresh stores in the market will be upgraded, the company told SN. The company could be considering this as a test for rescuing its South division, Karen Short, an analyst with Friedman, Billings, Ramsey & Co., told SN yesterday. “That’s the problem child for the company,” she said. A&P already converted two Pathmarks in New Jersey to the new format, at a cost of about $1 million per store, she estimated.

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