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Ahold Delhaize sees rebound in U.S. same-store sales

CEO Dick Boer also cites strong online sales growth for first quarter

Russell Redman

May 9, 2018

4 Min Read
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Ahold Delhaize reported improved same-store sales in its U.S. division as revenue edged up in the 2018 first quarter.

The Zaandam, Netherlands-based grocery retailer said Wednesday that sales for Ahold Delhaize USA came in at $10.86 billion, up 2.1% from $10.64 billion a year earlier and accounting for nearly 60% of the company’s overall sales in the quarter. Online sales showed stronger growth, rising 9.4% to $222 million from $203 million.

Comparable-store sales in the U.S. rose 3% year over year versus an 0.7% decline in the prior-year period. Excluding fuel sales, same-store results were up 2.8% in the 2018 quarter, compared with a 1.1% decrease a year ago.

U.S. division sales in the first quarter benefited from a calendar shift for the New Year's and Easter holidays as well as favorable weather, according to Ahold Delhaize. The company said price inflation was 2.3% — cycling a deflationary 2017 quarter — and robust online sales growth was driven by Peapod, expansion of the Hannaford To Go online service and by same-day, third-party delivery.

Underlying operating income for the U.S. was down 5.9% to €378 million ($448.2 million) from €401 million ($475.4 million) in the year-ago period. At constant exchange rates, operating income grew 8.6%, the company said.

Related:Giant Food expands Peapod grocery delivery

"The U.S. brands, which are reported as one segment as of Jan. 1, reported improved comparable sales growth excluding gasoline of 2.8%, supported by the favorable impact of holidays and some weather impact. The underlying operating margin rose 30 basis points to 4.3%, driven by synergies and with our ‘save for our customers’ program offsetting cost inflation,” Ahold Delhaize chief executive officer Dick Boer said in a statement.

“In a competitive market with new entrants, Food Lion reported its 23rd consecutive quarter of comparable volume growth, as its ‘Easy, Fresh and Affordable’ program is now deployed in more than 500 of its stores,” he added. “Furthermore, online sales grew 9% across all our U.S. brands.”

Among the U.S. supermarket chains, Giant/Martin's saw same-store sales rise 3.6% in the first quarter, fueled in part by the growth its in-store beer and wine eatery sites, which also help drive an increase of transactions, Ahold Delhaize said.

Hannaford launched My Hannaford Rewards chainwide during the quarter. The digital program offers participating customers rewards on more than 5,000 own-brand products and personalized coupons for national- and regional-brand items.

Boer also noted that Stop & Shop is enhancing its healthy food offering. In a video, he pointed to the redesigned fresh food department at its Milford, Mass., store, which features salad bars plus a juice and smoothie bar.

Related:Food Lion buys Bi-Lo stores in South Carolina

Meanwhile, Food Lion is extending its reach, Ahold Delhaize said. The chain plans to finalize its acquisition of three Farm Fresh stores in the Norfolk, Va., area from Supervalu Inc. this month. Food Lion also is boosting its presence in South Carolina with the purchase of four Bi-Lo stores from Southeastern Grocers.

Key developments at online grocer Peapod include price cuts on thousands of products “that matter most to customers,” Ahold Delhaize said, as well as new recipes for its meal kit line and the launch of a discounted midweek subscription for PodPass customers.

Overall in the first quarter, Ahold Delhaize posted sales of €14.93 billion, down 5.9% from €15.87 billion a year earlier. At constant exchanges rates, however, total revenue grew 2.5%. Net consumer online sales were €761 million, a gain of 18.4% (23.2% at constant exchange rates) from €643 million in the 2017 quarter.

Global operating income increased from €569 million to €574 million, up 0.8% (10.5% at constant rates). Net earnings totaled €407 million, up 14.5% (25.7% at constant rates) from €356 million a year ago.

"We are pleased with our performance during the first quarter, proving that the execution of our ‘Better Together’ strategy continues to bear fruit, delivering sales growth and synergies throughout the business,” Boer said. “Benefiting from our scale and building on our leading positions on the U.S. East Coast and in Europe, our great local brands demonstrated their capabilities and agility to meet rapidly changing consumer needs and preferences.”

Ahold Delhaize ended the first quarter with 6,629 total stores, including 1,957 in the U.S., 2,144 in the Netherlands, 763 in Belgium, and 1,765 in Central and Southeastern Europe.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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